Since the advent of early platforms like Myspace, social media has undergone a revolution, leaving an unimaginable impact on the world. The rise of Facebook and Twitter marked a seismic shift in how people communicate, share information, and even perceive their social surroundings. These platforms gave voice to millions, fostering global connections and enabling real-time conversations that span continents. Sashin Govender South Africa Fast forward to the present, the digital landscape has further evolved to accommodate modern platforms like TikTok, Instagram, and Mastodon. These platforms have not only reshaped consumer behavior but also given rise to entirely new industries, such as influencer marketing, where social media personalities leverage their online presence to promote products and services. Moreover, these platforms have also had a significant impact on the nature of political discourse and activism, providing a space for individuals to share their opinions, rally...